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New Coca-Cola Ads Address Obesity, Calorie Intake

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Cans of Coca-Cola Co. soft drinks are displayed for sale at a supermarket in Brooklyn Borough of New York, U.S., on Tuesday, July 26, 2011. (Credit: Ramin Talaie/Bloomberg)

Cans of Coca-Cola Co. soft drinks are displayed for sale at a supermarket in Brooklyn Borough of New York, U.S., on Tuesday, July 26, 2011. (Credit: Ramin Talaie/Bloomberg)

Coca-Cola became one of the world’s most powerful brands by equating its soft drinks with happiness. Now it’s taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company will begin airing a two-minute spot Monday during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the intensifying debate over sodas and their impact on public health.

The ad lays out Coca-Cola’s record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind — not just soda.

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