Kevin Charles

NBA Weekend Value to Houston is Intangible

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What's the All Star Weekend Worth to Houston?

What’s the All Star Weekend Worth to Houston?/Photo: Getty Images

What’s the NBA AllStar Weekend worth to the City of Houston?
Depends upon how you slice the pie, and who all gets a piece.

Last year, Orange County, Florida counted more than $95- million in economic impact with over 2,200 full-time equivalent jobs, and $2.4 million in new tax revenues, but Houston Business Journal Publisher John Beddow says some benefits are intangible:

“Anytime you get the national spotlight on the city is going to be good, and the NBA is a heck of a national spotlight,” he says.
Beddow is infatuated with seeing H-town on the telly:
“Usually they’ll have city-shots during the half-time, and the time-outs will show shots of the city, and everything, and people will get to see our best-foot forward,” says Beddow.

We couldn’t help but ask, after the AllStar Weekend‘s passed, whether Beddow has a favorite in the play-offs.
“I would say, you know, Miami…looks pretty stout, and the Lakers are always a threat, although they’re having kind of an off-year.”

You can hear John Beddow’sBusiness Makers Show” on News92FM each Sunday at Noon.


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