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Houston Livestock Show & Rodeo Names New COO

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Dan Cheney (Courtesy of Houston Livestock Show & Rodeo/KROI)

(HOUSTON) — The president and CEO of Frontier Days in Cheyenne, Wyo. is coming to Houston to serve as the new vice president and COO of the Houston Livestock Show and Rodeo.

Dan Cheney is taking the place of Leroy Shafer, who is retiring after more than 40 years. Cheney will assume his new role on Oct. 1.

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“Dan’s experience and accomplishments in the fairs, festivals and rodeo industries, coupled with his solid business acumen, will help drive the future success of the Houston Livestock Show and Rodeo,” HLSR President Joel Cowley said. “He’ll be working with a committed and dedicated staff and a workforce of more than 31,000 passionate volunteers. We welcome him to both our organization and to the nation’s fourth largest city.”

Prior to joining Frontier Days in 2010, Cheney was the founder, CEO, and president of Forbes Capital Business Group Inc., director of global marketing and business development for Pro Equine Group and general manager of The Show Place Arena in Memphis, Tenn. — a 6,250-seat indoor arena and outdoor events facility.

“I am excited to join such a prestigious organization,” Cheney said. “The volunteer and staff effort at the Houston Livestock Show and Rodeo is nothing short of extraordinary. I am looking forward to applying my entertainment, marketing and finance experience to contribute to the organization’s continued success. I have a strong connection with the mission, as I was raised on a commercial cattle ranch and received a scholarship to attend college as a rodeo athlete. Promoting education and Western culture is my heritage.”

Cheney received a bachelor of science degree in agricultural economics from the University of Wyoming. He also earned an MBA from the University of Memphis.

The 2015 Houston Livestock Show and Rodeo runs March 3-22 at NRG Park.

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