Have you assessed your SEO methods for a successful implementation yet? Here are the five techniques that will help you in bringing together a successful campaign and keep up with the ever-evolving world of Search Engine Optimization:
1. Develop an Effective SEO Strategy
Search engines rely upon the behavioral data to interpret the experience of the user. Click through rates, frequency, access types and session duration are some of the signals that a search engine tracks. Reading a comprehensive guide to user behavior data and search rankings will greatly help you in devising your own SEO strategy. Therefore, your SEO content strategy should be highly focused, which takes into consideration both the user and the search engine requirements so that it ranks higher. Judge the user intent and develop optimized content accordingly by maintaining accuracy of the keyword density and proximity.
2. Compare the Competition Strategies
You cannot figure out what is wrong with your landing pages unless you study SEO tactics that your competition is using. Analyze both the on page and off page strategies that your opponents are using. You need to know the latent semantic indexing (LSI) to know the similar or related keywords your competition is using. Asking other questions like the density of keywords and their utilization in the title and header, the internal and external link usage alongside their placement, availability of pop-ups on the landing page will also help you in figuring out what differentiates you and the competition. Identifying the areas where your competitors are excelling will help you in figuring out where you are erring.
3. Optimize the Social Media Profiles Accordingly
If you really want to up your SEO game in 2017, you need to understand that role of social signals in increasing the lead generation. Social networks are proving to be ideal in the promotion of the content published on the websites. Not only does social media marketing and optimization help in boosting the engagement of the targeted audience, it also assists in building credibility amongst the various users. When people see your business being promoted on other forums as well, your business will have an elaborate web presence. To identify the right social media platform, publish content, back link, and encourage discussions, try going through a guide to user behavior and search rankings.
4. Optimize for Mobile Devices
Mobile optimization means that your website is accessible to mobile users and gives them a customized experience. The number of mobile users keeps on increasing every year and it is expected that by 2019, the number of mobile phone users will exceed five billion. Therefore, it is imperative that for successful SEO implementation, you offer a mobile-friendly user experience. Google has also started to give preference to mobile version of websites by ranking the accelerated mobile pages higher on the SERP. So, optimize for mobile devices in 2017 for successful SEO strategy implementation.
5. Follow Link Earning Techniques
Focus on link earning strategies rather than link building tactics. Even though the latter is still important in SEO, the former is more valuable that the contemporary techniques. So, add worth to your content so that others are compelled to link back to your website. Infographics, competitions, and sharing on social media are some of the important link earning strategies.