3 Useful Visual Effects to Employ in Business Videos

Visual effects can help to make your business videos more interesting, and give it a bit of pizazz. But that isn’t all it can do, and there are some visual effects that can be very practical and useful in business videos – in the right situations.


If you are creating business videos, there are three types of visual effects that may be particularly useful:


  • Split screen

As its name suggests, the split screen effect involves dividing the screen into parts – with distinct videos playing in each part. At one time it was relatively popular in film, but has since gone out of style.


For business videos the split screen effect can be very useful at showing actions that are taking place at the same time, providing direct comparisons, or displaying different camera angles. That can give your video a lot more visual meaning.


Make no mistake there are other ways it can be used as well, and you can even create an interesting duplicate actor effect using split screen.


  • Slow motion

The slow motion effect probably needs no introduction, and the manner in which business videos can take advantage of it should be just as evident. Suffice to say it can be used to ‘slow down’ any parts of the video and reveal additional details that may be difficult to see otherwise.


To be honest the only real question to ask is how much you want to slow down video. Ideally the editor that you use should let you select the exact speed that you want the playback to be at, and for example you can use Movavi Video Editor if you want just that.


  • Chroma key (green screen)

The Chroma key effect is one of the most versatile as it can be used to replace the background of your videos completely. In business videos it is often used as a way to easily create more interesting backgrounds while recording in a studio environment.


Not only can replacing the background help make your business videos more interesting, but they can be practical as well. For example you could add relevant information into the background for the subject to reference in the video.


Now that you know more about each of these three types of effects, the question you should ask yourself is: How can you use them in your business videos?


With a little bit of thought you should be able to find multiple ways that you could use each effect to provide more visual meaning or make your business videos more interesting. After that it’s simply a case of trying out the effect and seeing firsthand what it can do for your videos.


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